Why Curbside Consults™—and why now?

Life sciences leaders have access to more information, more technology and more specialized expertise than at any point in our industry's history. Yet the path forward rarely feels simpler.

Markets move quickly. Buying coalitions grow more complex. Artificial intelligence reshapes expectations across commercial, clinical, medical and enterprise functions. Strategy becomes more sophisticated—and execution becomes harder.

That tension is why I created Curbside Consults™ by RISE.

The Signal

Information is abundant. Judgment is scarce. Leaders do not need another stream of undifferentiated content telling them that the market is changing. They need help recognizing which changes matter, understanding what those changes mean for their organization and deciding what to do next.

Why It Matters

The cost of complexity is rarely visible all at once. It appears as a delayed launch decision, a market narrative that no longer resonates, an AI pilot that never reaches adoption, a growth strategy disconnected from the people expected to execute it, or an opportunity that quietly loses momentum.

Those are not simply information problems. They are judgment, alignment and execution problems.

The Curbside View

For more than 25 years, I have had the privilege of working alongside leaders across pharmaceutical, biotechnology, healthcare and the organizations that serve them. The most valuable conversations were not always the longest ones. Often, they began with a candid question: What are we missing? What has changed? What is the real decision? What would move this forward?

Curbside Consults™ will bring that spirit to a weekly conversation—direct, practical and grounded in the realities of life sciences. We will explore go-to-market and commercial strategy, business development and growth, enterprise AI transformation, and the organizational performance required to turn intent into results.

The Move

Each consult will identify a signal, explain why it matters, offer a clear point of view and suggest a practical move. Not a universal prescription. Not another framework for its own sake. A useful perspective leaders can test against their own circumstances.

Because the right next move depends on context—and because AI-powered intelligence creates its greatest value when it is paired with experienced, human-led judgment.

One Question to Take With You

That is where we begin.