Let's talk RISE Unpacked · Episode 02 · 20 min 35 sec
Why a Promising Pharma Deal Stalls: The Path to Yes™
From a Supportive Contact to a Collective Yes
Your contact supports the idea. So why is the decision still not moving?
In Episode 02 of RISE Unpacked, we explore why a supportive contact is only one part of a consequential pharma decision. Using RISE’s Path to Yes™, the conversation examines the people, beliefs and internal alignment that shape an organization’s decision.
In this episode, we explore:
- Who can say yes
- Who can quietly say no
- Who must live with the decision
- What each person needs to believe
- Who creates internal alignment
The central takeaway: A supportive contact is a starting point. Progress depends on understanding the wider decision system and building the internal alignment needed for a collective yes.
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Explore the ideas behind the conversation in the companion RISE framework.
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